So you have been thinking of making a website. Great! Welcome to the club.
Now, you just need to figure out which platform you will be using to create your business/blog. It stands to reason that not all platforms are created equal. While many platform reviews list the main advantages and disadvantages of each, there is always one mitigating factor...
WordPress is the most flexible website platform, but it has the greatest learning curve.
There is a reason why WordPress is the most popular website platform in the world. In fact, according to w3tech, a tech statistics organization, WordPress is used by 27.7% of websites on the web today.
Many people are tempted to use website builders, such as Wix and Squarespace, because they want to have something up and ready to go in a very short period of time. Indeed, there are situations in which this would be best.
If customization is not that important to you, and a cookie cutter website will do, a website builder could be a good option. But a serious business owner who wants the potential to grow their site and reach many visitors will soon realize that a website builder just won’t do.
Even the most popular website builders cannot support a high number of visitors. It is also not powerful enough for medium to large sized websites.
Today's WordPress themes now support drag-and-drop page builder plugins that work just as well as website builders.
I have compiled a list of the main advantages of using WordPress over website builders.
5 Reasons Why You Should Use WordPress
1. Better Themes
Have you ever done a comparison between WordPress themes and site builder themes? Take a look at the options offered by Wix for example. The themes look simpler and have a lot of white with giant headers. These elements act as a great filler for a theme that you will not be able to customize like you can with a WordPress theme.
WordPress themes are the best looking in the industry. Chances are that you will be able to find one that that meets your particular needs. Just go to Themeforest and try using industry specific keywords in the search box. There are thousands upon thousands of themes to choose from.
You will see that WordPress themes are more unique looking. Even the most popular site builder themes look very similar to one another. There aren’t really many variations.
2. More Flexible and Customizable: Brand Your Site
One of the best reasons for using WordPress is that the themes are far more customizable. If you wanted, you could take the original code and completely change it to make it your own. But most will stick to customizing it through the dashboard. Once you are logged in to your site, you will see an option to customize just about every part of the site.
Instead of just being able to upload your logo, you can brand your site by using a language called CSS. But if you do not know CSS or do not want to learn it, you can still customize your theme by using a WordPress page builder plugin.
Realistically, if you want to use a website platform for your business, signing up for a site builder platform just won’t do. Expanding your business will be difficult if you expect to get a lot of visitors, or want to add more functionality to your site.
By using WordPress, you ensure the long term viability of a business.
3. 1,000’s of Free and Premium Plugin Options
The most popular site builder platforms only offer a limited number of plugins. If you require your site to perform a specific function, you may not find what you are looking for in a website builder plugin.
Since WordPress is an open source platform, any 3rd party developer can create a plugin for it. In fact, with a little know-how, you could even make one yourself.
There are 1,000’s of awesome WordPress plugins to choose from. You can purchase them from 3rd party websites, or download them straight from the WordPress dashboard. There is a plugin for just about anything you can think of.
Hiring a developer to create all of the functionality of your site can really rack up the costs. Instead, you can do a Google search for a WordPress plugin that performs a specific function. Chances are, you will find something useful.
4. You Own Your Site
By signing up for a hosting plan, you can install WordPress and upload your theme on your own piece of the hosting company’s server. In contrast, a site builder will require you to purchase a monthly plan to use their website platform. If the site builder company should go out of business, your site will be lost.
By having your own hosting, you can ensure that your site is backed up and future proof. If you sign up for a large hosting company, such as GoDaddy or Hostgator, there is no need to fear that the company will go belly-up.
One of the best parts of having your own hosting is that you will have access to the hosting company’s technical support representatives. I personally love GoDaddy’s techinical support. They have stayed on the phone with me for over an hour at a time helping me to resolve issues, such as hacked sites and site transfers!
5. Plenty of Support and Training
Since WordPress is an open source platform, there is a lot of support available from the community. By going to WordPress.org, you can post an issue in their forum and someone will come to your aid.
But if you require for direct assistance and training, you can always contact us. We offer one-on-one wordpress training!
Learning WordPress takes practice and time. But it cannot be stressed enough that by knowing how to use WordPress, you will have a tool that allows you to run a business online.
It can take a few weeks to up to a year to really learn the ins and outs of WordPress. And there will always be more to know, so the learning never stops. Many who use website builders end up switching to WordPress because they realize that they can get more out of their website.
Which website platform do you prefer? We love hearing from our readers. Please submit your comment below.