Low Hanging Fruit vs Higher Competition Keywords: Which Should You Use?
Looking for an inexpensive way to earn traffic?
There are many ways to get visitors to your website. Paid ads will bring you immediate attention and can be very lucrative if you have a really good funnel. However, it's risky and most people end up losing money due to inexperience.
Alternatively, everybody wants to get search engine visitors. Not only is the traffic free, it is highly targeted. The issue that many people have with it is that it can take months to get a decent amount of visitors.
If you are willing to work on a blog and post regularly, you can eventually accumulate a sizeable amount of free search engine visitors. In order to do this, your blog posts must be based on keywords that people are entering in search engines.
Keep in mind that targeting keywords for search engine rankings can be taken to such a level that it ruins user experience. If there is no continuity in the blog posts you are writing, and are only writing for search engines, you may run the risk of lowering your repeat visitor count. I will write more on this in a later post. For now, lets go over 2 very different kinds of keywords.
The Difference Between Low Hanging Fruit And Higher Competition Keywords
The main differences between the two is the amount of monthly visitors and the level of competition. Low hanging fruit keywords have ~ 50 searches per month and low competition. Higher competition keywords have several hundred searches or more.
As you might have guessed, keywords with a high number of searches also has a high number of marketers writing blog posts for them. These marketers are using keyword tools in order to see how many searches potential keywords are getting.
If you are just starting off, you may feel motivated to target low hanging fruit keywords. In fact, this is not a bad idea! You will see results faster this way. I have a niche website on which I only use low hanging fruit keywords, and it is doing great.
But lets dig a little deeper. In the next section, I will be going over the pros and cons of each type of keyword.
The Keyword Type Showdown
There is no right or wrong answer when it comes to selecting what competition level of keywords you would like to target. It is about what you are most comfortable with. But before you decide what to do, you should be aware of what is involved with both.
Low Hanging Fruit Keywords
As mentioned, low hanging fruit keywords are those that have ~ 50 visits per month. They also have less competition. Here are the pros and cons.
- Less risk of being overtaken by competition: Since there is less competition, there is less risk of losing your rankings once you have achieved 1st page status. This can also mean that your site will have more longevity. I have known bloggers who had targeted competitive keywords and ranked for them on the 1st page, only to be overtaken by their competitors. This is where low competition keywords really shine!
- Results are more predictable: With low competition keywords, you can expect to rank on the 1st page for maybe 20-30% or more of your targeted blog posts. Based on your performance with this, you can project what your earnings will be per blog post.
- Visitors are more targeted: A low competition keyword can also be more targeted. This is because they also tend to include more words, and thus have more specificity.
- Takes many blog posts to get many visitors: While you will likely get visitors more quickly, you will also need to write more blog posts to get a sizeable amount of visitors.
- Each article will get less monthly traffic: Perhaps this is obvious, but you will get less visitors per blog post. As above, you will need to create many posts, perhaps several 100 of them depending on your commission rates.
Higher Competition Keywords
A high competition keyword has hundreds, if not thousands of searches. It is also significantly harder to rank for. You may need to write longer and more detailed blog posts in order to rank on the 1st page of search engines.
- More monthly visitors: If you are lucky enough to rank high in search engines, you will get a sizeable amount visitors per blog post.
- Could create a better user experience: Since there are more searches for these keywords, it also follows that more people are going to be engaged by your posts. This can, in turn, increase your repeat visitor count.
- Significantly harder to rank for: You will need to build backlinks and create long and detailed posts. More work and time needs to be put into every post.
- Easier to lose rankings: Even if you end up ranking well for a high competition keyword, there is always a good chance of being overtaken by your competitors.
- Results are less predictable: You will either rank for them or you won't. You can never tell if you will, which means that you cannot predict your results as easily as with low competition keywords.
Deciding Which Way To Go
If you are building an authority site with plenty of social media presence, you may be better off with high competition keywords. This isn't to say that you can't include low competition keywords within your content. But you are likely going to want to optimize your site for repeat visitors. And it is easier to do this with blog posts that appeal to a large number of people.
If you have a niche site and your main traffic strategy will be SEO, targeting low competition keywords for your blog posts is great, especially if you want to get visitors more quickly.
If you have never used a keyword tool before, I have a couple of recommendations:
- For the price of most keyword tools, you can join this affiliate community, which has a free keyword tool built into it. There, you will have unlimited access to the tool. This tool has a high accuracy rate, and you get a bunch of training in all areas of affiliate marketing along with it. So I would recommend it above and beyond any other platform.
- If you are only interested in a keyword tool and not the training, see the Mangtools keyword tool.
Do you have any questions or comments? I love hearing from my readers. Please enter your comment below.
About the Author
Affiliate Marketer and Blogger
Hello, my name is Nadia. I have worked in the online marketing industry for the past 8 years. My love of affiliate marketing has spurred me to write this blog!